ENERGY DRINK MARKET
Unlike many of the other beverage segments, the energy drink market grew in the last decade.
In the United States in particular, this dynamic and fast-moving industry has grown from a few
million dollars of business per year to become a multi-billion-dollar market.
The fundamentals of energy drink brands are simple but important. Firstly and most importantly is
Brand identity. Brand identity also involves identifying who the consumer is and developing a way to
Create a unique personality for the energy drink.
Determining what types of ingredients is the next step. Based on a brand indentity, consider what
Would appeal to the core consumer. Are consumers interested in organic drinks ? Natural drinks ?
Does the amount of caffeine make a big difference ? Most importantly, consider how to make a new
Energy drink product stand out from the crowd in such a highly competitive energy drink market.
Next, consider packaging. Is the consumer interested in value as a first priority ? Aluminum cans or plastic
Bottles are good packaging because they are inexpensive to manufacture and the consumer receives the
savings. A more high-end product should appear in a glass bottle.
With the energy drink brand developed, the next thing to consider is whether to create private label versions,
white label versions, diet drinks, energy shots and the like. Beverage marketing companies will have their
opinions about what to do next, but it is best to talk to a company that has actually run an energy drink business.
Metzpoint Drinks can help differentiate new energy drinks from the competitors. Product positioning is a crucial
part of succeeding in the energy drink market. Work with a company that has helped introduce and run energy
drink brands all across the world.
ENERGY DRINK INDUSTRY
The energy drink industry is an attractive and interesting industry. The energy drink market looks like a massive
and lucrative business opportunity to anyone who has been in a convenience store or supermarket in the last
10 years. It is hard to walk past a beverage cooler and not see a multitude of energy drinks for sale.
The energy drink industry also seems to be very lucrative because of the high price of energy drinks as compared
to most other beverages sold in the same space.
The rest of the energy drinks market is home to smaller companies. There are many other smaller energy drink
brands, but none have a significant market share.
Thinking of entering the energy drink industry ? There is room for new players, but the positioning must be right.
New energy drink businesses must have a unique angle in this highly competitive market.
Metzpoint Drinks industry experts will help formulate a great branding strategy to improve the changes of success
for new energy drink brands.